Free Valuation Tool

What is your business worth?

Get a fast, EBITDA-based estimate built on how buyers actually price established businesses. Five quick questions, no sign-up — and your answers never leave your browser.

100% private. Nothing you enter is sent or stored anywhere.

Estimate your value

The BizSellDirect valuation calculator

Enter your annual EBITDA and answer five questions about the business. We start at a 4× baseline and adjust for the factors buyers weigh most.

$

Earnings before interest, taxes, depreciation & amortization. Not sure? Start with net profit and add back interest, taxes, depreciation, amortization, and any above-market owner compensation.

✅

Calculated your value? Now check if you’re ready to sell.

A real number is only half the story. Buyers also look at how transferable your business is — the financials, the systems, the team, the customer concentration, the owner dependence. Our free Exit Readiness Checklist scores your business on the same operational areas a buyer scrutinizes before signing.

Take the Exit Readiness Checklist →
How the estimate works

Why 3 to 5 times EBITDA

Established, profitable small businesses typically sell in that range. Where a specific business lands comes down to one thing buyers care about above all: risk.

What pushes you toward 5×
  • The business runs without the owner in the room
  • Revenue is recurring, contracted, or subscription-based
  • A diversified customer base — no single account dominates
  • Steady, consistent revenue growth
  • An independent business with no franchise restrictions
What pulls you toward 3×
  • The business depends on the owner to function
  • Revenue is mostly one-off or project-based
  • One customer makes up a large share of revenue
  • Flat or declining revenue
  • Franchise terms that limit a buyer's control

A buyer is really buying future cash flow. The more predictable and durable that cash flow looks — and the less it depends on any one person or customer — the more they will pay for it.

Common questions

About this calculator

How does this calculator estimate value?
It applies an EBITDA multiple between 3× and 5×. The model starts at a 4× midpoint and adjusts up or down based on five factors that drive how buyers price a business: owner dependence, recurring revenue, customer concentration, franchise status, and revenue trend.
What is EBITDA, and how do I find mine?
EBITDA is earnings before interest, taxes, depreciation, and amortization — a clean view of operating profit. A quick way to estimate it: take net profit and add back interest, taxes, depreciation, amortization, and any owner compensation above what a hired manager would cost.
Why 3 to 5 times EBITDA?
That range reflects what established, profitable small businesses in our target size actually sell for. Larger, cleaner, lower-risk businesses earn the higher end; owner-dependent or concentrated businesses land lower. It is a realistic band, not an optimistic one.
Is this the same as a broker's valuation?
Not necessarily. Brokers sometimes quote high valuations to win a listing. This tool reflects how buyers actually price businesses — which is the number that matters when it is time to close.
How accurate is the estimate?
Treat it as a ballpark, not an appraisal. It is a useful starting point for planning, but a real number requires a closer look at your financials, customer mix, and operations. That is what a conversation with us provides.
Is my information saved or shared?
No. The calculator runs entirely in your browser. Nothing you enter is transmitted, logged, or stored — there is no form submission and no sign-up.
What is the next step after I get my estimate?
If you are exploring a sale, the next step is a confidential 15-minute call. We will give you a grounded valuation based on your real numbers and tell you honestly whether BizSellDirect is a fit.

Want a real number on your business?

An estimate is a starting point. A 15-minute call gets you a grounded valuation based on your actual financials — confidential, no preparation, no fees.

📞 Call (949) 393-0098 📅 Book a call Send a message

BizSellDirect LLC · 260 Newport Center Drive, Suite 100 · Newport Beach, CA 92660

Scroll to Top