How It Works

A faster, simpler way to sell your business.

Wondering how to sell your business without a broker? Here is the whole path — three phases, about ninety days, start to close. No public listing, no commission, just a direct conversation with the people who would actually buy your company.

📞 Call (949) 393-0098 📅 Book a call
~90 days
Start to close
3 phases
A clear, set path
$0
Broker commission
100%
Confidential, NDA-first
The process

How to sell your business, in three phases

No guesswork and no surprises. Here is exactly how to sell your business with BizSellDirect — what happens, in what order, and what you get at the end of each phase.

How to sell your business with BizSellDirect in three phases: the first conversation, the written offer, then diligence and close.
1Phase One
Week 1

The first conversation

It starts with a thirty-minute, confidential phone call — no preparation needed. You tell us about your business; we tell you honestly whether we are a fit. If we are not, we will say so on that first call and point you toward a better option. We sign a mutual NDA before you share a single financial detail.

  • A 30-minute call with the actual decision-makers — not a screener or a salesperson
  • A mutual non-disclosure agreement before any numbers change hands
  • An honest, same-call read on whether we are the right buyer for your business
What you walk away with: a clear yes or no on fit — and zero time wasted either way.
2Phase Two
Weeks 2–3

The offer

If we are a fit, you share your financials under NDA and we get to work. Within about two weeks we issue a Letter of Intent — a specific price, a specific structure, and a specific timeline. You see exactly what the deal looks like before you commit to anything deeper. The LOI carries no obligation; you can walk away at any point.

  • We review your financials — revenue, earnings, customer mix, owner involvement
  • We issue a written Letter of Intent: price, structure, and timeline, all concrete
  • You review it on your own schedule, with your own advisors
What you walk away with: a concrete, no-obligation offer in writing — not a vague range.
3Phase Three
Weeks 4–13

Diligence and close

Once you accept the LOI, we move into a focused diligence period — a quality-of-earnings review, a handful of customer reference calls, a site visit, and legal review. Every step is designed to be efficient and to protect your team, your customers, and your confidentiality. On closing day, funds are wired. Because we are the buyer, no broker commission comes out of your proceeds.

  • A quality-of-earnings review and verification of the key facts
  • Customer reference calls — coordinated with you, never behind your back
  • A site visit and legal review, scheduled around your operations
  • Funds wired to you on closing day
What you walk away with: a clean close, your full proceeds, and no commission deducted.
📊

Want a ballpark before you call?

One of the first questions in working out how to sell your business is what it is worth. Our free valuation tool gives you a rough estimate in a couple of minutes — no contact information required to see your number. It is only a starting point, though: the real number comes out of a conversation and a look at your actuals. Try the valuation tool →

FAQ

Questions about how to sell your business

These are the questions owners ask most often about how to sell your business through a direct sale. If something is not covered here, ask us on the first call — no question is too basic.

Is this a brokerage or a marketplace?
No. We are not brokers and we do not run a marketplace. BizSellDirect is a direct buyer — we acquire businesses ourselves. That means no public listing, no tire-kickers, and no middleman. Your business stays confidential from the first call to the close. If you are comparing how to sell your business — broker, marketplace, or direct buyer — that difference is the one that matters most.
Do I have to use the valuation tool to start?
No. The process starts with a conversation, not a calculator. The valuation tool is an optional way to get a rough ballpark if you want one before you call — but it is not a required step, and skipping it changes nothing about how we evaluate your business.
How long does the whole process take?
About ninety days from the first call to funds in your account, across the three phases. Some deals move faster; complex ones can take a little longer. Either way, it is dramatically quicker than a brokered sale, which typically sits on the market for six to twelve months.
Will my employees, customers, or competitors find out?
Not unless and until you decide to tell them. We never publicly list your business. We sign an NDA before reviewing financials, and we coordinate every customer call and site visit with you directly. Confidentiality is built into every phase.
How is the deal structured?
Every deal is built around your priorities — your timeline, your tax situation, and your plans after the sale. The majority of the purchase price is cash at closing, and we walk you through the full structure before you commit to anything. There is no rigid template; the Letter of Intent lays it all out in writing so there are no surprises.
Do I have to leave the business right after closing?
No. Most owners stay on for six to twenty-four months in a transition role — often as President, sometimes as a paid consultant. Some prefer a clean 90-day handoff. You choose what fits your plans; we are flexible.
Will you keep my team?
Yes. Your team is a core part of what we are buying — their knowledge, relationships, and expertise. We are a financial operator, not a strategic acquirer rolling up to consolidate. In nearly every case, the team and the location stay.
What if we are not a fit?
We will tell you on the first call, before you have invested any real time, and we will point you toward a buyer or broker who is a better match. We would rather give you an honest "not us" early than waste your time.
What do I need to prepare?
Nothing for the first call — just the conversation. If we move forward, you will share standard financials under NDA: typically the last three years of tax returns and profit-and-loss statements, plus a sense of customer concentration and owner involvement. Your books do not need to be GAAP-perfect. For a broader primer on how to sell your business, the U.S. Small Business Administration’s guide to selling or closing a business is a useful overview.
Are you a real buyer with capital?
Yes. BizSellDirect is backed by an established private equity firm — a funded, active acquirer, not an individual searching for a business and raising the money one deal at a time. Acquiring and operating businesses is what we do, and from your first call our process is focused on getting your deal closed. See why owners choose BizSellDirect over a brokered sale.
What if I am not ready to sell yet?
Call us anyway. Many of the owners we eventually buy from spent twelve to twenty-four months talking with us first. Earlier conversations are better — they give both sides time to find the right structure and timing, and you avoid the rush of trying to sell on a deadline.

Ready to start the conversation?

Phase one is a confidential, 30-minute call — no preparation, no pressure, no fees. If you have been weighing how to sell your business, this is the simplest way to see what a direct, broker-free sale would look like for you. We will tell you within the first fifteen minutes whether we are a fit.

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BizSellDirect LLC · 260 Newport Center Drive, Suite 100 · Newport Beach, CA 92660

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